"A group rather than the individual must achieve the desired outcome more efficiently and effectively in order to be truly collaborative", Gartner.

"Companies that successfully collaborate perform better than companies that don't.", Foster & Sullivan

Collaboration solutions are tools, culture, and processes that allow people to work together. Revenue and productivity gains will be realized when technology is applied and the organization’s culture encourages sharing and open interactions between people. This interaction between technology and culture is the key to Customer Relationship Management (CRM) success.

The impact of collaboration on an organization's performance is measured by the collection of individuals within an organization that use the collaboration capabilities. Thus, there are needs that collaboration can fill on an individual level, as well as those that transcend the individuals to reach the enterprise level.

Microsoft Dynamics CRM 4.0 and OverQuota.net are changing the way people, processes and technology work together to achieve a higher level of collaboration and thus customer knowledge across an organization. If you require multiple touches by multiple people during your sales and lead process or in the ongoing support of your customers you need to really consider the right CRM solution for your organization.